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Identity Without Oversight

AdExchangerMay 8, 2026Sarah SluisRead original

Last updated May 8, 2026 by ATDb automated enrichment

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If a tree falls in a forest, does it make a sound? And if a UID2 doesn't work -- does anyone notice? Inside a UID2 mix-up that has a publisher questioning the value of alt IDs. Then, what Kochava's settlement with the FTC means for any ad tech company that handles location data. The post Identity Without Oversight appeared first on AdExchanger.