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In Platforms We Trust?

In Platforms We Trust?

The future of measurement is set it and forget it, says Ty Ahmad-Taylor, Kantar’s chief product officer, on this week’s episode of AdExchanger Talks. In his view, we’re heading toward a world – although we arguably already live in it – where marketers set their goals and budgets, then mostly get out of the way […] The post In Platforms We Trust? appeared first on AdExchanger.

Last updated Feb 11, 2026 by ATDb automated enrichment

Source
AdExchanger
Published
Feb 11, 2026
Topic
Kantar
Mentions
2

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