Informa TechTarget Launches AI Visibility and GEO (Generative Engine Optimization) Content Solutions for the Zero-Click B2B Buyer Journey
Articlemartechseries.com
With up to 60% of online searches ending without a click1, B2B companies are seeing website traffic decline, as buyers increasingly use AI to identify and shortlist vendors before engaging directly with brands or sales teams. Despite this changing buyer behavior, Informa TechTarget grew its tech and business audiences across its industry-leading media brands, quadrupling […]
Last updated Mar 17, 2026 by ATDb automated enrichment