Instagram chases YouTube’s TV watch time with 90-minute uploads. Will creators get paid, though?

Heads up, Netflix and Disney: Instagram wants a piece of YouTube‘s TV watch time, too. “We’ve been hearing for a long time that people love to watch Reels together in their living rooms with their friends, so we’ve been working on a TV version of Reels,” Tessa Lyons, Instagram’s VP of Product, said in an […] Visit Tubefilter for more great stories.

Last updated Oct 27, 2026 by ATDb automated enrichment