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It’s Time To Stop Letting Platforms Grade Their Own Ad Fraud Homework

It’s Time To Stop Letting Platforms Grade Their Own Ad Fraud Homework

Ad fraud is big business. Not only are scammers using automation to reach new scale – contributing to a criminal enterprise that’s eight times the size of credit card fraud – but fake engagement causes knock-on effects. For advertisers, bad data sullies marketing campaigns and drains budgets. For ad platforms, despite what they say publicly, […]

Source: MarTech SeriesPublished: May 6, 2026

Last updated May 6, 2026 by ATDb automated enrichment