Lay’s uses WhatsApp to create a group chat for World Cup fans
Last updated Mar 16, 2026 by ATDb automated enrichment
Details
Lay’s is using WhatsApp to mimic the group chat during the World Cup, engaging fans and building first-party data.
Last updated Mar 16, 2026 by ATDb automated enrichment
Lay’s is using WhatsApp to mimic the group chat during the World Cup, engaging fans and building first-party data.