LISTEN: Why Hollywood is Increasingly Leaning on Gaming Platforms to Promote Movies
Articlevariety.com
As the 2026 box office finishes its spring run with “The Super Mario Galaxy Movie” on top and a controversial Michael Jackson film nabbing a record opening for a biopics, no one can argue that transmedia isn’t a key strategy for Hollywood. Nic Hill, co-founder and chief innovation officer at creative agency Sawhorse Productions, knows […]
Last updated May 1, 2026 by ATDb automated enrichment