Locality and Nielsen Announce Landmark Integration of Media Data Engine, Transforming Local TV Measurement

The integration accelerates demographic audience delivery across local markets and modernizes local TV measurement in the U.S. Locality becomes the first broadcast sales organization to implement Nielsen’s MDE offering at scale. Locality, the leading local TV advertising platform connecting brands to local audiences across broadcast and streaming, and Nielsen, a global leader in audience measurement and […]

Last updated Oct 22, 2026 by the ATDb Editorial Team