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Long-form creators eye taking over TVs – and chasing bigger brand budgets

Long-form creators eye taking over TVs – and chasing bigger brand budgets

Long-form episodic creator content is drawing in large numbers of highly engaged viewers, but ad budges are lagging behind. We explore why.

Last updated Mar 9, 2026 by ATDb automated enrichment · Connections updated May 3, 2026

Source
Digiday
Published
Mar 9, 2026
Topic
The Trade Desk
Mentions
3

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