Marketers Must Impress Machines in Age of AI: IAB’s Caroline Geigerich
Articlebeet.tv
NEW YORK — Commerce media is booming so fast it may soon need its own zoning permit. Caroline Giegerich, vice president of artificial intelligence at IAB, said the sector is expected to reach $105 billion in 2025, roughly triple the size of four years ago, which is the sort of growth chart that makes PowerPoint [...]
Last updated Apr 21, 2026 by ATDb automated enrichment