Marriott’s Monique Perlmutter: 75% of Travelers ‘More Open to Discovery’ During Travel Moments

SAN JUAN, Puerto Rico — Research commissioned by Marriott’s RIOTT Media and Kinective Media by United Airlines reveals that 75% of travelers demonstrate increased openness to brand discovery during travel experiences, representing convergence of intent and availability that creates heightened receptivity. “We found that about 75% of travelers are more open to discovery when they’re [...]

Last updated Mar 11, 2026 by ATDb automated enrichment