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Netflix Cuts 2026 Ad Projection 10% To $2.7B

Netflix Cuts 2026 Ad Projection 10% To $2.7B

Netflix's original guidance estimated it would get to $3.0 billion in ad revenue this year. The company says this is "due to slightly slower than expected rollout of some ad product capabilities."

Last updated Oct 21, 2026 by ATDb automated enrichment

Source
MediaPost
Published
Oct 20, 2026
Topic
Netflix
Mentions
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