Netflix Hones its Targeting and Measurement Capabilities with CAPI Launch and DSP Partnerships

When Netflix first launched its ad-supported subscription tier in 2022, it was noted how barebones the offering was. Despite speculation that the streaming giant would rethink the ad model, were it to ever make the move into ads, its initial offering for advertisers was very simple, with little in the way of targeting or advanced Read More

Last updated Mar 5, 2026 by ATDb automated enrichment