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Netflix Taps Amazon’s Shopping Data to Sharpen Ad Targeting

Netflix Taps Amazon’s Shopping Data to Sharpen Ad Targeting

Articleadweek.com

The move pairs Amazon’s shopping signals with Netflix’s new Conversion API as the streamer courts performance budgets.

Last updated Oct 22, 2026 by the ATDb Editorial Team

Source
Adweek
Published
Mar 4, 2026
Topic
Netflix
Mentions
8

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