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Old Spice reworks Boyz II Men song for sequel to clingy moms campaign

Old Spice reworks Boyz II Men song for sequel to clingy moms campaign

A new iteration of the P&G brand’s oddball “Mom Song” creative has an R&B twist and promotes a Swagger Signature Scent Control system.

Last updated Oct 22, 2026 by the ATDb Editorial Team

Source
Marketing Dive
Published
Mar 10, 2026
Topic
Weiden+Kennedy
Mentions
2