Optable and Goodway Group Partner to Bring Agentic Advertising to Connected Commerce

Optable powers Goodway Group’s audience platform with identity, signals and agentic workflows Optable, the Agentic Audience Platform, announced a partnership with Goodway Group to bring agentic advertising capabilities to the connected commerce ecosystem. Agencies now face signal loss, fragmented audiences, and complex operations. These challenges force them to rethink how they plan and execute campaigns. […]