Optimove to Acquire Smartico

Optimove and Smartico to remain fully independent, each continuing to innovate and grow the iGaming CRM marketing industry Optimove, the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators, announced it has signed an agreement to acquire Smartico, the company that brought gamification-led CRM marketing to the iGaming […]

Last updated Oct 22, 2026 by the ATDb Editorial Team