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PepsiCo’s CMO on how its Super Bowl strategy informs 2026 growth plans

PepsiCo’s CMO on how its Super Bowl strategy informs 2026 growth plans

Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the big game.

Last updated Feb 17, 2026 by ATDb automated enrichment

Source
Marketing Dive
Published
Feb 17, 2026
Topic
PepsiCo
Mentions
1