Principal Trading is “Muddying the Cost” of Media
Articlevideoweek.com
Independent agency the7stars has taken the decision to never use principal media, ruling out the controversial yet growing trading model for the benefit of its clients. "The client has the benefit of full transparency in terms of where the money is being spent, how much money is being spent, and full audit rights," says Jenny Read More
Last updated May 5, 2026 by ATDb automated enrichment