PubMatic & Abovo Maxlead Deliver PubMatic’s First Agentic AI Advertising Campaigns in Europe

Dutch independent agency Abovo Maxlead has activated an autonomous advertising campaign in Europe, running connected TV (CTV) campaigns in the Netherlands through a direct integration with PubMatic. Traditional programmatic campaign management requires manual  coordination, from brief to setup to optimisation. [...] The post PubMatic & Abovo Maxlead Deliver PubMatic’s First Agentic AI Advertising Campaigns in Europe appeared first on ExchangeWire.com.