Retail Media 2.0: From Sponsored Listings to AI-Driven Commerce Ecosystems

What was retail media even up to five years ago? Simply a channel where brands paid for sponsored products listings on Amazon. They optimized bids on search terms. They measured ROAS. The model was transactional, narrow, and largely confined to the bottom of the funnel, a digital version of paying for a better shelf position […]

Last updated Apr 13, 2026 by ATDb automated enrichment