Roundel’s Jenny Holleran: Efficiency or Growth? Retail Media Network’s Precision Plus AI Tool Promises Both

Most discussions of artificial intelligence in advertising and media circles still largely revolve around how to use the technology to generate actual growth, as opposed to achieving some level of efficiency. Target’s Roundel believes it can do both with its Precision Plus program. Billed as Roundel’s AI-based performance engine, Roundel uses it to  optimize audience [...]