Samba Acquires Bestever AI to Accelerate the Future of Agentic Advertising

Samba, the global leader in media intelligence, announced the acquisition of Bestever AI, a GenAI platform built for advertisers and marketers. Bestever founder and CEO Apoorva Govind joins Samba as Director of Product, leading the company’s AI product strategy, along with the full Bestever team. The future of advertising is not just automated, it is […]

Last updated Oct 21, 2026 by the ATDb Editorial Team