Sanrio to Launch ‘Personalized’ Digital Experiences in New Pact With AI Avatar Company Genies (EXCLUSIVE)

Hello Kitty, My Melody and Kuromi owner Sanrio has set a new partnership with AI avatar tech company Genies to launch “personalized” digital experiences for fans. The first of these projects will feature the character gudetama, “whose humor and relatable personality have resonated strongly with Gen Z and Millennial fans, making him a natural fit […]