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Science and sport share a similar grind in Lilly’s gritty Olympics spot

Science and sport share a similar grind in Lilly’s gritty Olympics spot

Articleadage.com

Wieden+Kennedy’s “Never Over” uses archival footage and old educational audio to liken athletes to researchers.

Last updated Feb 11, 2026 by ATDb automated enrichment · Connections updated Feb 28, 2026

Source
Ad Age
Published
Feb 11, 2026
Topic
Wieden+Kennedy
Mentions
1

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