“See It, Want It, Shop It”: Inside YouTube’s Shoppability Push

Sophie Neary, Managing Director, Retail & Consumer Goods, Google Shopping-related content has been a part of YouTube for almost as long as the video platform has existed. You’ll find unboxing videos posted as early as 2006, just one year after YouTube launched. And over the years, brands and retailers have carved out partnerships Read More

Last updated Oct 20, 2026 by ATDb automated enrichment