Shareholders will tear us apart again

Omnicom doubled its cost-synergy target overnight and its share price jumped 13%. WPP has already cut 7,000 roles. Ian Whittaker writes on the financial logic that is quietly tearing the agency industry apart, and why Publicis is the only one that can say no.

Last updated Apr 21, 2026 by ATDb automated enrichment · Connections updated May 3, 2026