Stensul Research Finds AI Adoption Outpacing Governance in Enterprise Marketing, Creating Compounding Risk

Quantitative survey of 321 U.S. and U.K. marketing technology decision-makers reveals governance gaps tied to higher campaign error rates Stensul released The MarTech Governance Outlook: Campaign Creation, AI Adoption & Risk, examining how organizations manage campaign creation workflows, AI adoption, and governance maturity. The report finds a widening gap between the speed mandates organizations are […]

Last updated Mar 25, 2026 by ATDb automated enrichment