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Super Bowl LX ad trends: ‘Celeb Bowl,’ AI, nostalgia (again), potty humor and A-List film directors

Super Bowl LX ad trends: ‘Celeb Bowl,’ AI, nostalgia (again), potty humor and A-List film directors

The big themes that showed up creatively (and not so creatively) during the Big Game.

Source: CampaignPublished: Feb 10, 2026

Last updated Feb 11, 2026 by ATDb automated enrichment