Sussing Out ‘Performance TV’

Advertisers want to make sure their connected TV ads perform. Enter “performance TV.” But the role of CTV in campaign performance doesn’t mean streaming will become a pure-play performance marketing channel like search, social media and display. No matter how digitized CTV becomes, it’s still a different beast. “Advertisers see streaming TV as a performance […] The post Sussing Out ‘Performance TV’ appeared first on AdExchanger.

Last updated Oct 22, 2026 by the ATDb Editorial Team