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Svedka’s senior brand director on the vodka’s future-forward marketing

Svedka’s senior brand director on the vodka’s future-forward marketing

David Binder talks about the vodka maker’s controversial, AI-generated Super Bowl debut and its future marketing plans under Sazerac.

Last updated May 14, 2026 by ATDb automated enrichment

Source
Marketing Dive
Published
May 14, 2026
Topic
Sazerac
Mentions
1