Sweden: Bundled streaming subs see almost half the churn

Streaming subscriptions in Sweden that are included in bundles are cancelled much less frequently than standalone subscriptions. Over the past year, 14 per cent of bundled subscriptions were cancelled, compared with 25 per cent of standalone subscriptions, according to analysis from Mediavision. The lower churn among bundled subscriptions is not matched by higher customer satisfaction. […]

Last updated Oct 23, 2026 by ATDb automated enrichment