Teads & Lumen Research Bring Proven Attention Science to CTV for Omnichannel Impact
Last updated May 6, 2026 by ATDb automated enrichment
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Teads, the omnichannel outcomes platform, today (6th May, 2026) announced the expansion of its partnership with Lumen Research, the global attention technology company, to introduce attention measurement across its CTV offering. Lumen uses proprietary real-world eye-tracking consented data to create attention [...] The post Teads & Lumen Research Bring Proven Attention Science to CTV for Omnichannel Impact appeared first on ExchangeWire.com.