The Cost of Burnout in Media Buying
Articlevideoweek.com
High levels of burnout among media buyers are exacerbating the risk of human error, writes Jessica Michen, Co-Founder & COO at Grasp, a specialist in preventative quality assurance (QA) solutions. Rather than putting out fires after the fact, Michen argues that the industry needs systems in place to ensure campaign quality at the point of setup. Read More
Last updated Apr 22, 2026 by ATDb automated enrichment