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The Design Playbook Keeping Glenfiddich on Top of the Single-Malt Scotch Market

The Design Playbook Keeping Glenfiddich on Top of the Single-Malt Scotch Market

Articleadweek.com

When William Grant & Sons introduced Glenfiddich to the American market in 1963, the Scottish distiller was taking a big risk. Americans liked blended scotch—brands like J&B, for example, which […]

Last updated Mar 18, 2026 by ATDb automated enrichment

Source
Adweek
Published
Mar 18, 2026
Topic
William Grant & Sons
Mentions
1