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The email metrics marketers are likely to get wrong

The email metrics marketers are likely to get wrong

Articlemartech.org

Data shows opens and CTR rarely predict winners. Focus on conversion rate and revenue per email to measure true performance. The post The email metrics marketers are likely to get wrong appeared first on MarTech.

Source: MarTechPublished: Mar 27, 2026

Last updated Mar 27, 2026 by ATDb automated enrichment