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The Healthcare Marketing Tech Company OptimizeRx Is Going Programmatic

The Healthcare Marketing Tech Company OptimizeRx Is Going Programmatic

Maria Cipicchio sits at the intersection of some of the world’s most dizzying three-letter acronyms. She’s the SVP of strategic market intelligence at OptimizeRx, a software subscription service for healthcare providers which plugs into their drug-prescribing and record-keeping systems. And OptimizeRx has taken its next big step into the world of programmatic with a new […] The post The Healthcare Marketing Tech Company OptimizeRx Is Going Programmatic appeared first on AdExchanger.

Last updated Oct 26, 2026 by ATDb automated enrichment

Source
AdExchanger
Published
Oct 26, 2026
Topic
OptimizeRx
Mentions
2