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The Laboratory vs. Factory Model: Restructuring Marketing for the AI Age

The Laboratory vs. Factory Model: Restructuring Marketing for the AI Age

You probably organize your marketing department by channel. You have a social team, an email team, and a brand team. This old way is broken because AI moves way faster than your weekly status meetings. The old setup creates roadblocks that slow you down and kill new ideas. To survive, you have to rethink how […]

Source: MarTech SeriesPublished: Mar 23, 2026

Last updated Mar 23, 2026 by ATDb automated enrichment