Skip to content
ATDbbeta
The Media Spend Skim

The Media Spend Skim

Articleadexchanger.com

Principal-based buying is on the rise, and it’s causing conflict between agencies and ad tech partners. Plus: What are sell-side agents, and how could they help publishers? The post The Media Spend Skim appeared first on AdExchanger.

Last updated Mar 20, 2026 by ATDb automated enrichment

Source
AdExchanger
Published
Mar 20, 2026
Topic
AdExchanger
Mentions
1

Loading relationships...