“The Metrics That Matter Are in the Inventory Supply” – Buy-Side View with Mindshare’s Dave Sargent

The variety of objectives in video and CTV campaigns means measurement metrics can range from completed views all the way to outcomes. But media quality metrics "equally matter", according to Dave Sargent, UK Head of AV at Mindshare, since measuring inventory quality helps maintain high production standards and lowers the risk of ad fraud. In Read More

Last updated Oct 22, 2026 by the ATDb Editorial Team