The Rise Of Principal Media And The End Of The Agencies As We Knew Them

When one hears “agent” these days, one automatically thinks “AI” – but that’s not what this story is about. This is a story about how agencies are losing what makes them agents – as in, putting the interests of their clients first. Ad agency holding companies are among the most adaptable businesses out there. In recent […] The post The Rise Of Principal Media And The End Of The Agencies As We Knew Them appeared first on AdExchanger.

Last updated Mar 18, 2026 by ATDb automated enrichment