The Trade Desk’s Ventura OS Makes an Ecosystem Pivot

In November 2024, demand-side platform The Trade Desk announced plans to launch its own CTV operating system (OS) called Ventura, confirming rumours which had begun spreading around the ad tech world during the summer. While a move into the CTV OS space looked at a glance like a significant step outside of The Trade Desk's Read More

Last updated Feb 25, 2026 by ATDb automated enrichment