Think You’re Not A Data Broker? California’s Delete Act Might Say Otherwise

By now, most ad tech professionals should be familiar with California’s data broker registration requirements under the Delete Act.  Any entity that is a “business,” as defined by the California Consumer Privacy Act (CCPA), and that knowingly collects and sells to third parties the personal information of a consumer with whom the business does not […] The post Think You’re Not A Data Broker? California’s Delete Act Might Say Otherwise appeared first on AdExchanger.

Last updated Apr 22, 2026 by ATDb automated enrichment