Thinkbox Publishers Have Substantial Reach on YouTube, and That Has Big Implications for Buyers

The 'TV vs YouTube' debate has flared up again this year, following the news that YouTube has moved to block Barb from reporting channel-level reach on the video sharing service. But this conversation misses the reality of how broadcasters use YouTube as a distribution platform, and how planning on YouTube can actually work, says Richard Read More

Last updated Feb 23, 2026 by ATDb automated enrichment