TikTok announces five new ad formats, including a branded take on the Google Doodle

Now that TikTok's regulatory issues in the U.S. seem to be behind it, the app's execs can focus on business as usual. In this day and age, that means more brand deals, so TikTok is infusing every corner of its layout -- including its logo -- with ad space. TikTok used its NewFronts presentation to discuss several new ad products, including a unique new format called Logo Takeover. Advertisers who buy into the Takeover will have their branding placed next to the TikTok icon, creating what a Newsroom post calls "a powerful first impression." Visit Tubefilter for more great stories.

Last updated Mar 24, 2026 by ATDb automated enrichment