To Sell TV, The New ‘Premium’ Is ‘Fandom’
Articleadexchanger.com
This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations. The post To Sell TV, The New ‘Premium’ Is ‘Fandom’ appeared first on AdExchanger.
Source: AdExchangerPublished: May 15, 2026
Last updated May 15, 2026 by ATDb automated enrichment