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Treating Reviews As Business Infrastructure, Not Marketing, Drives Real Business Results via @sejournal, @MattGSouthern

Treating Reviews As Business Infrastructure, Not Marketing, Drives Real Business Results via @sejournal, @MattGSouthern

A study found star ratings alone didn't predict small business performance. Active ORM did. Here's what that means as AI narrows local visibility. The post Treating Reviews As Business Infrastructure, Not Marketing, Drives Real Business Results appeared first on Search Engine Journal.

Last updated Jun 1, 2026 by ATDb automated enrichment

Source
Search Engine Journal
Published
Jun 1, 2026
Topic
Search Engine Journal
Mentions
1