TV Home Screens Are Premium Real Estate for Brands: TiVo’s Matt Milne
Articlebeet.tv
NEW YORK – The home screen land grab is heating up as brands realize that the most valuable moment in connected TV advertising is not mid-show or even pre-roll. It is the instant a viewer turns the television on, says Matt Milne, president and chief revenue officer of TiVo Ads at Xperi. In this interview [...]
Last updated Apr 15, 2026 by ATDb automated enrichment