UMG’s new TikTok and Spotify deals are what we should expect in the age of AI

In its latest deal with TikTok, Universal Music Group said it’s all about “[promoting] human artistry.” That’s a pretty statement–but if you think it means UMG is anti-AI, think again. The new UMG x TikTok deal is a multiyear licensing agreement that lets TikTok keep songs from chart-topping artists like Lady Gaga in exchange for […] Visit Tubefilter for more great stories.

Last updated May 26, 2026 by ATDb automated enrichment