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US B2B marketers have the biggest budgets and the lowest confidence

US B2B marketers have the biggest budgets and the lowest confidence

Articlemartech.org

55% of U.S. B2B marketers reported budget increases in 2026, while 37% were asked to make cuts — most of them under 10%. The post US B2B marketers have the biggest budgets and the lowest confidence appeared first on MarTech.

Source: MarTechPublished: Feb 6, 2026

Last updated Feb 14, 2026 by the ATDb Editorial Team